CONTENT WRITING | ACADEMIC RESEARCH
QUT Research Projects
As a Research Assistant, my role was to translate academic research into summaries of content for the Australian Retailers Association and the Seamless Journeys to Work project.
BUSINESS PLAN | MARKET RESEARCH | MARKET ENTRY
Sims Resource Renewal
The brief from SRR (part of Sims Limited and was a client from the Business Capstone unit at QUT) was to recommend key markets for SRR’s major products; develop a marketing plan for each market; and provide an evaluation framework for the pilot project.
PRODUCT DEVELOPMENT | MARKET RESEARCH | PRODUCT LAUNCH | GRAPHIC DESIGN
Royal Flying Doctor Service
RFDS, a client from the Marketing Capstone unit at QUT, wanted to diversify their revenue stream by launching a first aid kit to be sold online. My responsibilities included researching an appropriate target market and product USP; developing a campaign strategy and promotion tactics; and creating graphics for the final report.
SOCIAL MEDIA MARKETING | GRAPHIC DESIGN | BRAND DEVELOPMENT | CONTENT WRITING
Phrens – Medical Tech Startup
Phrens is a Singapore-based startup that makes mental health support more accessible, affordable, and effective for everyone. My role entailed building content strategy; planning, creating, and executing the content for social media; as well as assisting with developing brand identity and website.
SOCIAL MEDIA STRATEGY | CONTENT CREATION | GRAPHIC DESIGN | COPYWRITING | MARKET RESEARCH
Taybian Group – Marketing Internship
This internship experience has given me a whole lot of agency experience in conducting industry and competitor research, building communication and content strategies, and creating and executing content.
DATA ANALYSIS | DATA SUMMARY | DATA VISUALISATION
QUT Data Visualisation Project
As part of the Digital Media Analytics coursework at QUT, I collected over 10,000 tweets containing the keyword “save Australia”, as the topic of NYC protests against Australia’s lockdowns and vaccination mandates became trending on Twitter in early October 2021. This project aimed to understand how the public perceives Australia’s pandemic responses, by examining user conversions and sentiments toward the issue.
CAMPAIGN PLANNING | ART DIRECTION | CAMPAIGN DEVELOPMENT | GRAPHIC DESIGN
Great Barrier Reef Marine Park
Created as part of the Multimedia Design coursework at QUT, this campaign aims to amplify public awareness about the detrimental impacts of climate change on the health of the Reef.
BRAND DEVELOPMENT | PRODUCT DEVELOPMENT | MARKET RESEARCH | GRAPHIC DESIGN | SOCIAL MEDIA CAMPAIGN
Herby Harvest
QUTopia is a virtual market simulation from the Marketing Planning and Management unit at QUT. Our team, as a business, had to develop a product that can be sold at the 2-day marketplace.
As a result, Herby Harvest was born. With a mission to bring customers a fun and rewarding experience of growing their own herbs from home, these DIY herb-growing kits contain everything needed to start a home-grown mint, basil, or parsley garden.
SERVICE AUDIT
Viet Soul Restaurant
As part of the coursework Services Marketing coursework at QUT, I performed an audit on Viet Soul Restaurant to evaluate the strengths and weaknesses of the restaurant’s 7Ps (product, price, place, promotion, process, people, and physical evidence).
A service blueprint was created to outline Viet Soul’s operations and pinpoint potential areas for service failure. Recommendations were then proposed to enhance service quality and customer loyalty.
DIGITAL AUDIT | SEARCH STRATEGY | SEM | SOCIAL MEDIA STRATEGY
Newstead Brewing Co.
As part of the Digital Optimisation coursework at QUT, I performed a digital audit of the client’s digital communication channels, then created a search strategy as well as a community management plan for their 3 communication channels.
Thy Dang 